It is so easy to just concentrate on generating new leads and finding new ways to find people and get visibility. However, it is likely you have already put effort into marketing the business that you can capitalise on. And the chances are that there is still some juice to squeeze out of that. Even if you are starting a new business, you have probably had a previous business or a job from which you can draw some assets – or at least have people you know!
In this article, I am giving you some ideas about where to find some new business.
This is not as hard as you might be initially thinking….
Let’s say that your ultimate goal is to bring in one new client or project in the next 7-10 days.
What do you need to do to easily achieve that?
Probably only to get 3 people on a call.
How many people will you need to reach out to? Maybe only 10-15, depending on how ‘warm’ they are.
How hard is that?
Where can you go hunting for your prospects?
Your Email List
You may have invested in email automation software and those people are on your list because they have voluntarily given you their email address. Therefore, one must assume that they are interested in what you offer!
Even if you don’t have email automation software, you may have a spreadsheet of people who have shown an interest in your services. Failing that, you could probably cobble together a list of people who may be interested in your business.
People who comment on your posts/articles on all platforms
If you post on any social media platform hopefully people have commented. Go back over your posts and scrape people’s names and profile URLs.
People who you have spoken to in the past
This can be broken down into two lists – people you have spoken to about working together but didn’t buy from you and people that you have had a conversation with, maybe possible partners, service providers etc.
Any other warm leads you are keeping tabs on?
If there is anyone else from any other source, add them to your list!
Anyone you know who could refer you or work with you
Who do you know who have the same target audience but are not competitors?
Lapsed and existed clients
If people have bought from you once they are more likely to buy from you again or refer you.
Facebook Group (if you have one)
Although many people in groups don’t engage, the ones who do are likely to be interested in you and your services.
MeetUp group.
If you have your own group, did you know that you can hold an online event? If you belong to a group, approach the owner of the group and ask if you can hold an online event in their group. The beauty of this is that MeetUp will promote the event to MeetUp subscribers!
Any other groups you belong to?
Maybe some of the groups you normally attend in person, are holding online events?
Not sure how to approach people?
Consider your goal for each person and the offer you want to make
For example, if the person is an owner of a group then maybe you could ask if you can send out an offer to their mailing list, or have 15 minutes to teach their members on the next Zoom event.
For existing clients, it could be to upgrade an existing service they have bought from you, or give them a special price if they buy another product/service right now.
If they are a lapsed client they might be ready for a refresher, or simply to buy another product from you or refer you.
Then….
Pick up the phone – old-fashioned but it works!
Send a personal voice message on LinkedIn, on Messenger, on WhatsApp
Send a personally written message on LinkedIn, on Messenger, on WhatsApp
Write a personal email
Record and send a personal video message
What could you offer?
Remember that you are after a quick win so think about what you can offer that would be a no-brainer for each individual. It may not be one-size-fits-all. If you know about the person/business, for example, if they are an existing client you may well know enough about what their needs are. If you don’t know them well enough but they are definitely your ideal client then you know enough to make some assumptions.
Can you offer a super low price on a service you have? In return, they pay upfront, or give you a video testimonial at the end – or both!
Can you offer an extended payment plan?
Can you offer a mini version of an existing course or coaching or service?
If you have a follow-on program to the one existing clients are doing, offer them a discounted price to sign up immediately for the follow-on or offer them some added value if they sign up now.
Make a Plan Now!
There is no time like the present. Decide on the number of new clients you would like in the next 10 days. Set yourself goals for each day. And get started! Let me know how you get on.
Want to know exactly how to use LinkedIn to gain a consistent stream of new clients? Book a call with me here, www.wordpress-660330-2157794.cloudwaysapps.com/book
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