Latest from the blog

LinkedIn is not very user friendly at first glance but once you know all the tricks it really is a great place to find B2B clients.

An upside of LinkedIn as far as I am concerned is that I don’t have to wade through loads of ads, cat pictures, hear about what people had for lunch!

If you ...

It is so easy to just concentrate on generating new leads and finding new ways to find people and get visibility. However, it is likely you have already put effort into marketing the business that you can capitalise on. And the chances are that there is still some juice to squeeze out of that. Even if y...

Do you want people to follow you or connect with you on LinkedIn?

It is becoming more common to exchange the ‘Connect’ button on your profile to a ‘Follow’ button.

But which one is right for you?

Before you can answer this question you might want to know wh...

What are Linkedin InMails and the Do’s and Don’ts of Using Them?

We are all on Linkedin to network and build our credibility and visibility. And to have access to a wider audience is a real bonus. InMails can help you do this.

What is an InMail?

InMails are private messages ...

Should I start a LinkedIn Group?

91% of executives turn to LinkedIn over any other platforms when they’re seeking quality content.

So it stands to reason that people would look for their content within their interest areas within specialist groups on LinkedIn.

If you are a con...

Linkedin marketing is not an island. It is part of the marketing mix – a tool in your tool box. There are other tools and activities that can maximise Linkedin marketing to get you even better results. This is all important to reach your end goal of sales, visibility and credibility.

I love to...

How you can increase your clients and turnover using LinkedIn

If you would like to find new clients on LinkedIn then you need a plan!

Part of that plan will be based on your successes to date.

To do this effectively you need to know the results you are getting at the moment from y...

I love LinkedIn.

It allows me to find all of my clients.

So why wouldn’t I?

I have proof that it is THE platform to find new clients.

Here are some of the reasons why I believe this can also be true for you.

Reason 1 It’s the place to find an engaging B2B a...

So many small businesses that are undercharging often leaving you, the owner, overworked and underpaid. And likely, the is business static, not moving forward.

Your clients are getting an amazing deal. But you and your business are not.

Now there are really two issues here.

Why you...

If you are a solo entrepreneur or very small business there may be an argument for not bothering. But if your longer term strategy is to grow your business then I would definitely create, and grow, a Page now.

For various reasons even if you have no plans for growth I would say there is still a goo...

It starts with the 3 pieces of ‘real estate’ you have to play with right at the top of your profile.

Google loves LinkedIn and in search, LinkedIn profiles and company pages are often at the top of Google search results.

Make sure it is client focused.

Your profile is not a resu...

So many people tell me that they don’t know what to do once they have connected with people here on LinkedIn. And I must admit, I used to think that all my connections had gone into a black hole when I first started connecting with people here!

What is the advantage of connecting with people and ...

LinkedIn was built by being the place to go for a new job. But it has also long been a place to go for savvy entrepreneurs and business owners to gain visibility, credibility and to meet people to partner with, and of course customers and clients.

8 out of 10 LinkedIn members drive business decisio...

Many of my connections have been telling me about the growing amount of inbox messages they are getting promising them zillions of sales leads each week from LinkedIn. My concern is that LinkedIn will lose credibility as a platform. I am seeing this happening in the marketing sector but unscrupulous Linke...

I speak to a lot of consultants and coaches each week and many find marketing a mystery and a frustration!

This finally motivated me to write down a checklist of my top tips learned over 35 years in marketing!

1. Be ruthless about refining your target audience and niche. It is so much ea...

Sound counter intuitive to you?

Read on and find out why it’s not.

Awhile back I culled 50% of my LinkedIn connections. And I recommend that you look at your list of connections on LinkedIn and get rid of some too.

Why cull, you may ask?

Just the same way that ‘turnover ...

I have been excited and in overdrive since I started back at work after the holidays in January.

I have had three main areas that I am concentrating on (besides delivering to my clients, of course)

1. Lead generation and sales

2. Planning & implementation to grow my business to the ...

Did you set yourself big goals for this year, back in December?

Did you have a new big idea or big project that you wanted to implement?

Like all entrepreneurial people we all have plenty of ideas and big goals. BUT there are 2 things that hold us back and they are…..

Getting star...

Do you feel overwhelmed with the marketing process? Most people do! Often this is because they are attempting to do too much and it is taking so long to get results. Social media can be the worst time drain.

Don’t just follow others or your competitors. Just because everyone else is using Tw...

If you are making progress too slowly in your online business have a look at the list of common oversights below! In this post you can learn from my own early experiences in my online business and what I have seen with my own clients.

Not having a plan. A plan is essential for su...