Get your visibility, sales, and audacious goals met using the power of LinkedIn

Let me help you to :-

  • amplify your presence on LinkedIn to get noticed
  • widen your circle of influence
  • build your credibility
  • secure your sales pipeline to build your business
  • achieve your audacious goals.

How Ready Are You to Get Clients from LinkedIn?

Click below to do the quiz to find out

Trusted by Hundreds
of Happy Clients

I feel that I know you already…

  • You are an ambitious, committed expert, entrepreneur, and business owner who wants to accelerate the exceptional results you need to thrive
  • You want more clients, you want to do more online business building, you are looking for a pain free method to market your business.
  • You want quick results, a simple way to attract your ideal clients, more inbound enquiries, more visibility with the audiences who matter to you.

I am Tracey Burnett, The LinkedIn Marketing Alchemist. I love creating ‘aha’ moments for my clients, helping to shape businesses, over delivering, being a crazy and continuous learner of LinkedIn and offering no nonsense, practical, results driven advice to my clients.

Would you like to learn how to find clients on LinkedIn?

I can support YOU too, using my unrivalled, unique, proven 3 Step Business Accelerator Method utilising the power of LinkedIn.

Ready to play a bigger game? READ ON!

My 3 Step Business Accelerator Method has
been serving me and my clients successfully for 30 years.

It will serve you well too. It will show you how to get new clients fast and how to build your business online.

Step One

Business Foundation

Without this no amount of LinkedIn trickery and action will make a difference, that’s going for fool’s gold. I will help you dial that in leaving no room for wobble and topple when it comes to marketing your business! This is the real alchemy!

Step Two

Visibility & Lead
Generation Via LinkedIn

Drawing on my wealth of experience and tried and tested strategies you become a master at executing them to generate interest in your business.

You increase your visibility, get noticed, increase your credibility to generate conversations and sales.

Rinse and repeat! Watch what happens – it is genius work!


Step Three


There is no point in spending time and money getting people to a sales call if you do not have the skills to convert them. Higher numbers of sales and revenue is the goal here.

Here’s how effective it is

My process will help you build a system to consistently feed you genuine leads from LinkedIn, the kind of leads you wish you were getting right now.
Would that make a difference to you?

How many more sales could you make every month? What would you make in dollars and cents, and what would that mean to your lifestyle?

What you are coming to me for is the knowledge about how to actually make it work. That is worth tens of thousands of dollars now and over the coming years.

I will teach you how to fish for the rest of your life.


Get super clear on your perfect niche & audience – the one that will bring you the biggest returns

Create a client magnetizing messaging that really resonates with your perfect client

Package your products/services in such a way that clients find it hard to say no!


visibility & lead generation via linkedin

Create an All Star Linkedin Profile and company page that gets you noticed

Build your LinkedIn network & email list

Nurture relationships with your ideal clients

Create a content strategy to build visibility and credibility

Increase leads and inbound enquiries

sales maximisation

Remove obstacles that are hindering greater success

Learn an easy way to handle prospect
calls so they say ‘YES!”

Ensure you never leave money on the table again!

Find out what people
have been saying...

Tracey is a brilliant listener and communicator. Dedicated to providing all the insights, networking strategies and more to make the most of the World’s number one professional networking portal LinkedIn.

Tim ScraftonFounder, The Connect Consultancy

Tracey’s LinkedIn Client Accelerator Roadmap course is more than how to build a profile and use LinkedIn. For the time that you are in the course, she is thinking with you strategically as to how to integrate LinkedIn into your marketing strategy, and how to align all your marketing activities. The process of sharpening your image of your target audience with your message, and linking that to a marketing strategy grows clearer and clearer each week! The individualized attention and strategizing is priceless! Tracey’s unassuming style and genuine commitment to serving her clients attracts a lovely group of participants.

Tracey hosted a fantastic LinkedIn Training today for my Private clients, all emerging and advancing entrepreneurs who were looking for expertise in leveraging LinkedIn to help them grow their client base and relationships. Expert she was!

We came away with real tangible (and secret sauce) actionable items to implement right away and learned more about the powerful search engine LinkedIn is!
I had found Tracey via an article she wrote that had incredible insight (yes right here on LinkedIn). Bringing her into my advisor pool was truly a great decision!

How lucky I am to have met Tracey. She’s THE LinkedIn alchemist for sure. Thanks to what I learnt from Tracey, my Social Selling Index shot up 75% in a matter of days, and my posts always get thousands of views and genuine engagement from my ideal audience.

I am launching a big event in total confidence, knowing that under Tracey’s guidance I can build a totally organic promotion machine that’s also ethical and authentic. Her course, LinkedIn Client Accelerator Roadmap, will skyrocket my business.”

Piccia Neri, UX Consultant

Tracey is extremely knowledgeable and passionate about her work with entrepreneurs and helping them to succeed with LinkedIn. I had a brief session with her and in that time was able to get support and advice, which has supported my business. She is very professional and open. In a short time Tracey got to the heart of the issues and provided practical and easily implementable advice.

Dr Yvette Ankrah MBE

Tracey is amazing at what she does – there is simply no other way to say it! She utilises her wealth of experience – having headed up the marketing departments at some of the largest corporations in the world – and in turn her unique approach to her own clients’ projects is refreshing. Tracey is personable, trustworthy and always provides a holistic long term strategy. Your experience with Tracey will not differ from this as she pours her heart and soul into every single thing she does. Her dedication and consistency is second to none, and Tracey has the interminable ability to skilfully map out and execute the most intricate of marketing solutions enthusiastically and most importantly, successfully.

Many people call themselves an expert, and many people assure you that they can help you grow your business. Often, neither of these things turn out to be true! Tracey is the exception. She absolutely is an expert. She can help and she does help. She’s professional, knowledgeable, supportive, honest and outcomes focused. I’m delighted that we’ve met and right from our first conversation she’s already made a difference to the way I think about my work and my business. I can thoroughly recommend her.

Dr Fiona Beddoes-Jones

I was looking for an easy way to fill my programmes. With three businesses to run, my fundraising events, travelling all over the world and a multitude of other tasks, Tracey’s LinkedIn service was exactly what I needed. It worked right from the beginning when we had 15 meetings promised in the first week alone. Everyone I spoke to was my ideal client which is testament to the work done up front on target audience and message. Over the 6 months of the campaign, 98 of my LinkedIn connections requested a meeting – an average of 16 per month. As well as potential new clients I also received partnership opportunities and even collaboration on a new TV series!

Guilty! I’ll admit to being one of those “doe in the headlight” coaches, full of dreams and aspirations. While I was very successful in helping my clients, I had no clue how to market my services. It came down to “do or die” and I needed a “no nonsense” solution to my marketing dilemma-fast! I needed someone patient enough to teach me, straight forward enough to tell it “like it is”, knowledgeable enough to get it right, and motivating enough to get me to actually do it! I needed Tracey!

I am impressed with the depth of her research into my business, she made certain she understood it completely! Then, with her vast experience and depth of knowledge, Tracey has helped me narrow my focus (I have sooo many ideas, and so many ways that I love to help people), devise a “strategy”, create a marketing plan, tweak copy, titles, outlines and content. She’s offered spot on feedback on my own branding (profiles, banners, logos, graphics etc).

With her knowledge and experience with LinkedIn she’s miles ahead of other marketing coaches (who have dedicated their time to Facebook marketing and, due to the recent Facebook changes, they are now scrambling to learn LinkedIn) Tracey’s already “tried and tested” and mastered LinkedIn, making Tracey the coach I want to help me create and execute a LinkedIn Strategy.
Most importantly, she’s given me the courage to get out there and market myself! Tracey has become my businesses’ marketing guru, and I wouldn’t think of missing our weekly sessions.

Before meeting Tracey Burnett, the idea I had about marketing was quite different from the one I possess now. I thought marketing was about disguising the truth so people will end up buying your product/service and it didn’t matter the final result for the sale’s sake.

During the time I’ve been working with her have come to realize that marketing doesn’t have to be that way (in fact, it’s a quite old-fashioned way) Tracey is an honest and reliable professional, but above all a wonderful, intelligent and fun person to work with. She is so focused on her work that she seems to live, breathe and dream LinkedIn and marketing strategies all the time.

Regarding LinkedIn, Tracey is a real master and expert and helps clients get great results. Without any hesitation I highly recommend her if you want to build your business with your ideal clients.

Working with Tracey is guaranteed to be a win-win situation for everyone.

Elena Zurriaga Martín

I had the chance to join a short seminar organized by Tracey about Linkedin and on how to optimize content and provide value to my customers thanks to the platform. It was a great introduction to the potentialities of the media, especially in positioning oneself as someone who can help others with his content and in return create genuine connections with people. I never realized there was a method to it – and Tracey certainly has the keys to this method.

Tracey is an unstoppable expert, going the full distance to put her clients in the best possible infra-structure to assure their success. Her expertise is profound and savvy. She is relentless and super dedicated. Her grand mind, experience and profound care for individuals are nothing short of remarkable. Combining her profound humanity with her expertise, she will go the distance to put you where you would have never expected to be in the marketplace!

As a life coach, I got limited marketing knowledge and strategies in terms of how to market my business. By working with Tracey, she really helped me to build the foundation from defining my niche to designing website and marketing promotion plan. Within 6 months working with her, I had already got high ticket paying clients from different marketing channels. Truly appreciate your help and support. Tracey Thank you for your hard work!

Tracey delivers proven results. She models the axiom ‘been there, done that’ she’s achieved amazing results. Tracey shares practical wisdom. She teaches with immediate application and moves then to continuous improvement. She teaches it and then with her guidance, you apply it, you evaluate it and you refine it.

She’s always pushing the envelope, looking for the latest technology, refining her art and the science of it. So that she can figure out how to do it better, faster, more economically, and all that practical wisdom she just passes on all she can.

Tracey has a personal commitment to my success. She doesn’t just download information and say, oh, you’re on your own. She has a vested interest in helping me apply what she teaches until I get the results I want and need. So bottom line, if you are interested in an expert LinkedIn coach who has proven results, will share practical wisdom and has a personal commitment to your business success then I highly recommend Tracey.

Tracey and I spent some time together today looking at my LinkedIn profile and content. She was generous with her time and her insight was invaluable. She didn’t focus on what I’m already doing well, but instead on some areas in which I could improve. She gave me some pointers and practical info, but didn’t try to sell me solutions. The result is credibility, trust and respect which I shall remember when recommending you to others. Thank you Tracey.

Tracey Burnett is truly an expert in LinkedIn marketing. Her extensive knowledge of LinkedIn and her superb marketing knowledge help significantly facilitate my business. Her connections, resources, her team and unparalleled knowledge is a real asset to my business and marketing.

Her stark attention to detail, and her ardent passion and patience to coach in the areas of her expertise truly epitomizes her as one of the most laudable marketing strategists out there!
Her commendable work ethic, positivity, perseverance and can-do attitude create and establish a high trust relationship. She has helped me create a brand that accentuates my credibility, visibility, believability & searchability. I am so grateful and impressed with the quality of her exemplary services.”

I had the opportunity to get Tracey’s expert advice on my LinkedIn strategy. Tracey is very knowledgeable in LinkedIn and it is clear how she consistently studies the ins and outs of the platform to provide her clients with strategic and tactical advice that will help them position and grow their business. With Tracey’s keen business eye and her passion for service, she offers targeted and practical advice that can be incorporated immediately. I particularly appreciated her no-nonsense approach, her authentic and genuine personality and her generosity. She willingly shares tips and tools that help her clients advance on their own and offers more hands-on services that provide the guidance to excel on LinkedIn.

I want to give a HUGE shout out to Tracey Burnett! I had a session with her yesterday that truly was life changing for me. She is terrific at what she does. I can’t thank her enough for her spending the time with me. She literally got me unstuck and helped me get terrific clarity around my business. Her Business Breakthrough truly is just that.

I never really found it natural to meet clients online. If I meet people in the real world it is absolutely fine. I don’t have any issues. But online is really different. But I am not that good online, because you have to approach people with an agenda. And that’s what I’m bad at. So even though I knew the potential of LinkedIn, I really was at a complete loss as to how to make meaningful connections, and how to put myself across how to really make people understand what I am about and what I can do for them and how we can work together.

So I took action, because I felt like I was very close to really zeroing in focusing on what I could do and who for and that’s when I came across Tracey’s program, and I absolutely jumped on it because I knew it would help me Oh, my God, help it did, for sure. I wanted to find a platform where I could have professional conversations that would be really focused and definitely professional. And obviously LinkedIn was the place. I’d had a profile on it for a long, long time but I never really properly interacted with it.

Working with Tracey was just an absolute game changer if I’m completely honest. Everything changed in terms of how confident I feel about my presence on LinkedIn. But it goes way beyond that. I’ll just give you an example. Because with Tracey’s program, there’s a big, big focus on defining understanding what your business is, who you’re serving, and what you’re doing for them. It’s the basics of branding, marketing, and UX is stuff that I do with my clients. But I don’t do it so much from a business point of view. And Tracey is absolutely amazing at making you focus from a business point of view. And because of the coaching sessions that are invaluable, not just for the time that you get for yourself, but also from what you can observe and learn from other people doing the same thing.

And thanks to the work that Tracey made me do, I was able to really, really pinpoint what I’m doing and who for and how I can serve them and help them and really defined my business in a way that I hadn’t been able to. So it goes way beyond LinkedIn. I mean, LinkedIn is just a tool that you use. But that’s what made the huge difference. Then the way that Tracey made me tailor my profile was extraordinary.

And now I’m at the point where I can tell people if you want my CV, just go to my LinkedIn page. In fact, my profile has been featured in a few blogs by people who were talking about really good LinkedIn profiles. And mine was featuredbecause it really represents me, it gets me views. And it gets me work. I’ve been headhunted, I’ve had job offers, I’ve been able to have real conversations with people because now when I approach someone, I know why I’m approaching them. I’ve never not had a connection accepted.

People find you and they’ve now become a meaningful connection. And projects are actually coming out of that. And I got sponsorships for my conference. I managed to get sponsorships, thanks to the work that I did on LinkedIn, because I approached the people on LinkedIn, because I knew how to do it. I would say that I got at least 20,000 out of that out of the investment with Tracey at least and that’s beyond my normal work. I would do it again, a million times over.

Tracey is one of the most helpful human beings that you can ever meet, it’s just, she goes over and beyond.She is razor sharp in focusing on what you should be doing and what your issue is. And I think that part of Tracey’s genius is that she’s able to understand that regardless of your niche. And she’s got your back at any given moment. She really cares about you getting results and about you, about her program, it’s all about results. And she really, really, really cares about that. And the warmth and the integrity and the humanity of the whole experience is what makes it even more valuable in my view.

I am now more consistent with posting – I will do it every week, whereas I didn’t used to. Because she’s also taught me how to write posts and what posts work better and so on, life is much easier for me. I now feel visible. And I have a proper content strategy. And that is incredible for me because one of my issues is that I often feel pulled in a million different directions because I have so many projects and so many things to do. The strategy that Tracey has helped me work out for my business is my centre when I feel pulled in all directions.

Piccia NeriUX Expert & Founder at Design for Geeks

Being somebody who is in the space of transformation and coaching, I wanted to be able to talk to my audience. And I knew a lot of my audience was on LinkedIn, I work with a lot of founders, a lot of executives. And I wanted to make sure that I had consistent work going out on LinkedIn and that I was regularly connecting with people who I wanted to work with. And I wanted to grow my authority on that platform.

So when I reached out to Tracey, it was because we’ve had connections, she reached out to me on LinkedIn, she sent me some really useful information. And I wanted to know more. And I saw her work that she was putting out there and actually enjoyed reading it. So I decided to take some action with my LinkedIn and pull it from it hardly being noticed, to really getting posts that were regularly interacted with, and growing my audience.

Working with Tracey, I was able to really construct a great profile, which has been so useful, it enables me to really reach out to people and know exactly whom I’m speaking to. And when people look at my profile, they know exactly what I do, how I do it, and whether I’m the right coach for them. And that’s really important – getting that messaging right.

And you know, I help people with messaging. But you know, if you work in this space, you need someone to be objective about you, and help you to kind of craft your message. And that’s what Tracey really did very well for me, and helped me look at what subjects I was going to be talking about and help shape or frame how I was going to regularly send information out on the LinkedIn platform.

Tracey is fun to work with, we have a laugh in the sessions, we get a lot done. And it is having somebody who can bounce ideas off gives you a different way of looking at things and provides lots of insight and expertise on this platform, which so many of us use but probably don’t know how to use it as well as we could and don’t get as much out of it.

Working with Tracey, will enable you to get a lot more out of this platform. From working with Tracey, I’ve had a lot more interaction, I’ve had a lot more sight on my posts, I’ve had people reach out to me. And that has not just been with clients, it’s also been for speaking opportunities. So it’s been really useful in many other ways.

It also has helped me think about my next steps and where I want to go in terms of my growth and expansion of my business. And being able to touch base with Tracey regularly helps me to start thinking strategically about what that looks like and what tweaks need to be made and how I can go about that. So there’s been a lot that I’ve got from that and continue to get from my relationship with Tracey.

Dr Yvette Ankrah MBETransformational Coach

“Tracey spoke at my Build Your Audience Online Summit in 2021 about strategically generating leads on LinkedIn.

Her session received excellent feedback from the attendees, countless participants thanked her for the actionable and easily understandable methods she shared.

As a summit host, Tracey was a true pleasure to work with.

She truly cared about the success of the summit and made it very easy for me to organise her session, to work with her on promoting her talk, and to build her speaker page during the summit.

Highly recommend engaging her for speaking gigs, I’ll surely work with her again in the future!”

Jan Koch.CEO, Virtual Summit Mastery

Some of the biggest challenges I faced specifically on LinkedIn was knowing how to have reach or to make reach. I would post things and like anybody who starts out on social media, it was crickets. And it was all about how do I do it. It wasn’t necessarily about how do I just get more people to see me, it was more about how do I just start engaging with other people on a more meaningful level, and then have that reciprocated? You know, one of the things that I absolutely adore about LinkedIn is that there is an opportunity to really create deep connections. And I saw the opportunity, I just had no idea how to start capitalizing on it.

I took the action with Tracey because of how she connected with me on LinkedIn – the things I was looking to do in terms of creating more connections and having deeper conversations. That’s what Tracey did. And I didn’t necessarily know that. That’s what I was looking for. Until she did it. She reached out and asked a question, just seeing if I wanted to engage, there was no pressure, there was no sales, it was more of just two humans coming together, talking about things that are going really well on the platform talking about where I’m running into challenges. And then from the very first call, she offered value without expecting anything in return. And she had me hooked from the very beginning.

Since starting to work with Tracey, a lot of my connections have grown. So I went from about 1500 to 3000. And just barely being able to build that opportunity of getting to know more and more people on the platform, my client acquisition increased by 100%. So before working with Tracey, there was nothing and since then I’ve got about five clients through LinkedIn and being able to work based on her expertise and her input and being able to put that into application has really grown. And what’s more is that oftentimes the beauty of LinkedIn is that those connections have connections. So some of the things have been referrals from other people, or they’ve seen me on someone else’s page, and have reached out. So being able to gain that credibility, not only through being able to build those connections, but then also having my own voice on the platform and allowing others to see that has grown my business exponentially.

Lauren AmmonFounder & CEO of Lauren Ammon Coaching

I wanted to find a reliable lead generation strategy that I would enjoy implementing. I’d heard about Tracy from a client of mine who’s got astounding results working with her. So I signed up to work with Tracey.

The combination of the online training, plus the live coaching call was the perfect mix to help me to get great results, including getting deep into my target market and finding a way of communicating and building rapport with them.

She is passionate about helping her clients to get them to get the best results they possibly can. She gives 110% And she knows everything there is to know about LinkedIn and how to strategize to get maximum results.

I would highly recommend working with Tracey if you want to generate good quality leads consistently

Nina CookeBusiness Mindset
Growth Coach

​The LinkedIn Marketing Alchemist Blog

Mar 28

The 9 Step Process to Getting Clients on LinkedIn

LinkedIn is not very user friendly at first glance but once you know all the tricks it really is a great place to find B2B clients.

An upside of LinkedIn as far as I am concerned is that I don’t ha...

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Jan 30

How to Find New Clients Quickly

It is so easy to just concentrate on generating new leads and finding new ways to find people and get visibility. However, it is likely you have already put effort into marketing the business that you can ...

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Jan 30

Do you want people to follow you or connect with you on LinkedIn?

Do you want people to follow you or connect with you on LinkedIn?

It is becoming more common to exchange the ‘Connect’ button on your profile to a ‘Follow’ button.


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